Artificial intelligence, immersive stories, digital spaces, the role of the creator and the power of brands will make up the programme that outlines the main lines of the communication world of today, but above all of tomorrow. Creative professionals from different specialisations, strategists and marketing managers will be taking part in a programme based on innovation in both storytelling and form.

It is two days of networking, nurturing and inspiration to make a significant contribution to transforming the way we communicate in the years to come.

Sitges Next is an initiative of the Sitges Town Council, organised by the Sitges Next Association with the aim of promoting innovation in communication for brands, agencies, start-ups and technological creators. The festival is free entry for all professionals, subject to prior registration, with the aim of making Sitges the capital of communication.

Coinciding with the festival, Sitges is hosting the Impact Awards and Communication Night, organised by the College of Marketing and Communication of Catalonia, on Thursday 9 May at the Casino Prado de Sitges theatre.